Since your business model is online, you have to use techniques that work on the Online. Some of these can mimic well-known retail techniques, like limiting offers being similar to close-out sales, but quite the online determines how they are implemented differently. Some other types of techniques would make no sense in a conventional business, but make perfect sense on the Online where you are appealing to a wider audience of people.
For instance, it costs you nothing to sign up affiliates and offer them a higher commission, providing you with a vast network of resellers that do the sales work for you. It would make no sense to do this in a conventional model because a larger commission means less profit, but on the Online, it will spur people to sign up to your affiliate program and help you generate more sales, increasing your bottom line in the end . So, let's take a look at some of these techniques more in depth now.
Have you ever noticed that when people think that there is a limit to your offer that the value of your product skyrockets? It's simple psychology. People hate to miss out on something they could have had more than making the wrong buying decision. So, if you learn how to create offers that either limit the time or the quantity or both, you have a successful formula for increasing your sales.
Limiting offers do not always work well because the person creating them does not understand that there must be an urgent reason for a buyer to make their decision. Saying that you have limited quantities of a particular product is not enough to make a sale on the Online, particularly on goods like info products where the customer knows you can create an infinite number of products. So, the key becomes, will they believe you when you say the offer is limited? That's really up to you and how you do business.
If you put up an offer for a particular report and limit it to 500 quantities, but do not limit the time, then people will just take their time buying up the 500 quantities. However, if you say that you will be selling only 500 units of this product and that the offer will be dropped at a certain time and date, then the likelihood that you make those 500 sales quicker jumps up. If you are known for making these offers and sticking to your guns about the quantity and time and date of final sales, you will have people constantly checking back on your site to make sure they do not miss out on any other great offers you put up that are time limited.
So, would you rather sell 500 copies in one year or 500 copies in three hours or less? It is possible to sell out that fast if you create an offer that eliminates the demand in such a fashion that people will be competitive to get one of those 500 copies before it sells out.