Whether the holiday season was highly successful, a stalemate or went in completely the wrong direction; 2015 is a new year and a chance for you as a business owner to take your empire in the right direction.
Whether under strain and working tirelessly to ensure you stay afloat or debating whether or not to put your feet up and relax after a triumphant final quarter; a new year brings new possibilities which only means that work can not stop! However 2014 may have gone, in a new year a business can take any path, even one you may not have predicted which is why it is your job as the business owner to ensure that whatever you are doing, you are working around the clock to Ensure that your business remains on the path to success.
OK so depending commercial success is not so easily guaranteed and with increasing competition and a constant change in the way consumers interact with businesses; there is a lot of added pressure particularly for small businesses, to keep their heads above water.
With 2015 well underway we have a few tips we hope will help you keep your business on the right path …
- Never spend more than you are making – This sounds like a given but it is all too easy to lose track of your daily spending habits and from here things can easily spiral out of control. Monitoring your daily in-comings and out-goings is essential and can be the difference between success and failure. Regular cash flow statements are a great way to maintain control of your finances but also considering setting a budget and regularly monitoring your profits and loss to ensure you know what is working and what is not before it is too late.
- Never forget the competition – Sometimes in the madness of the business world we can get so lost in our everyday operations that the bigger picture slips out of sight. When first starting out, longevity and lasting success is everyone's goal but we also start out by focusing on the competition and trying to do everything they do but a little bit differently and a little bit better. Once your business grows the competitiveness slips and instead, managing growth and ensuring the business stops a success becomes the number one priority. As the new year gets underway however, try to keep in mind that competition is what breeds real success; so try and keep an eye on what your local competitors are up to and what your industry leaders are now doing in an effort to ensure that your business not only grows but is able to make an impact not only to customers but to all within your industry .
- Customer Service – Whether your business involves the sales of products or you offer an array of services this year, ensure that you perfect your customer service. In today's Twitter and Facebook age, customers can make a complaint that can be seen by millions within seconds and a reputation can be questioned in the blink of an eye. From the moment a potential customer walks through those doors or enter your website; provide a service they can not forget for all the right reasons. From the sales process to after-care and answering any questions; kind, helpful and swift responses from your team can make all the difference between a sale and losing a customer forever.
The New Year has just just begun which means for your business, a whole array of possibilities lies ahead of you. Whatever the previous year was successful or one you want to forget, try and look ahead and focus on not what is to come but what you want to come.
This is your business, so take charge and make this year count.