"76.1% of the respondents could recall the advertiser's name on the [branded promotional] product that they had received in the past 12 months." – Promotional Products Association International.
Branded promotional products are a great way to keep your brand front and center with your new and existing customers. I offer the following tips to help maximize your return on promotional items.
1. Throw aways will be throw aways:
Giving your potential customers cheap throw away items is a total waste of money. Your promotional items should be something that people use repeatedly. A good quality promotional item shows your customer that you provide quality products and care that your customers get quality products. Furthermore, quality products that are reusable will keep your brand front and center. For example, consider handing out computer accessories, calculators, calendars, or organizers.
2. Do not stop when the trade show stops:
Follow up with trade show connections and thank them for their time with a quality promotional item. While your potential customer visited hundreds of booths, you could have the only one to reach out and say thank you.
3. Order early and ship to the venue:
Since most trade show items are custom printed, be sure to allow 5-10 days for production and shipping. Rather than ordering your products and shipping them to the office only to ship again to the trade show city, consider timing your orders so that products are shipped just once to the city city. Shipping once saves money and is one less hassle when it comes to setting up your display
I hope these tips help get the most out of your promotional items.