Winning the lottery is easy, building a viable online business isn’t. I know, I know, I just broke the “Guru Code” because I gave away the dirty little secret.
It is hard.
But there are tools available that turn time-consuming tasks into no-brainers. An autoresponder is one of those tools and I’m going to show you how using an autoresponder correctly can put your business on autopilot.
But first, just to make sure we’re all on the same page…
An autoresponder, quite simply, is an email address that automatically responds when someone sends an email to that address. You send an email to a certain address and a few minutes later you’ll receive a reply. Automatically. No humans are involved in the process at all. A sequential autoresponder goes one step further — it sends out a series of emails on a predetermined basis. Maybe one every other day, once a week, etc.
And you may not believe it, but that’s a very powerful force to use with your business. Let me give you an example…
You’re a hot-shot marketer and have a sales page converting at 5% (that’s a huge conversion rate in case you didn’t know). That means 5 out of every 100 people who come to your page buy your product. Yeehaw!
Oh, but wait, that also means 95 out of every 100 people who come to your page DON’T buy. They just go away and you never see them again.
And that’s where an autoresponder can save the day. Because if you set it up correctly you’ll end up getting some sales from the 95% who don’t buy immediately.
If you’re selling Blue Widgets the people who come to your page are obviously interested in widgets, so what if you put together a special report called, “The Top 10 Ways Widgets Can Make You Rich.” And then offer that for free to the people who come to your web site. All they have to do is give you their name and email address and you’ll give them the report…
…and more information all about widgets, blue ones, especially.
The prospect signs up for the list, they get the report, and then your autoresponder takes over. You’ve put a series of emails into the autoresponder and once or twice a week a new email about blue widgets will be sent to the prospect. You’ll give hints and tips about using blue widgets, and then give them another opportunity to buy.
What you have is a way to continue the sales process, even after the prospect leaves the web site! You can share testimonials with them showing how other people have profited after buying your blue widgets, etc.
And you can continue to share the love of blue widgets with them until they decide to buy — or decide to get off your list. And as long as you continue to send them compelling and interesting info about blue widgets, they’ll stick around and listen to your pitches, be they soft or hard.
This means that when you get ready to promote a product (whether it’s your product or whether you’re acting as an affiliate), you shouldn’t “throw the switch” until you have a series of autoresponder messages loaded into your autoresponder and ready to go. And, you’ll need a special report or some other “enticement” to get them to join your list — saying “pretty please” doesn’t work all that well online.
We all want the kind of business where money rolls in while we drink fruity drinks out of coconut shells on the beach. We want that “autopilot business” everyone talks about.
An autoresponder filled with messages that continue the sales process is one of the biggest ways to make can happen. And whether you’re promoting your own product or someone’s product as an affiliate, a series of autoresponder messages can help build your list and make extra sales at the same time.